Three Magic Words

“Tell me what this looks like,” he said, handing me a small tchotcke: two flat ends connected by thin tubes.  I say, “I don’t know, a laptop stand?”  He shakes his head. “Salt and pepper shaker.”

Huh.  An artifact from his past life as an industrial designer, not to be confused with his other past lives, including creative director for a magazine, music producer, DJ, and creative director for a large fashion company.  In person, you quickly gain the impression that whatever Desire Obtain Cherish sets his mind to, he doesn’t fuck around.  That’s why I reached out to him: in a community where any hipster can slap up clip-art stickers and call themselves a street artist, Desire Obtain Cherish doesn’t fuck around.

DOC’s experience in marketing shines through with his sophisticated appreciation for branding.  You’ve probably noticed one of the 17,000 stickers around LA pitching his core artistic message in stark block letters, reminding one of the “glasses” scene in the Roddy Piper classic They Live (which Desire claims to have never seen.)  Yet despite his assumed ubiquity, DOC is not nearly as prolific as his peers, only releasing a new street piece every few months.

But when he does, it’s damn impressive.  Anyone who can pull off a billboard job instantly deserves to be included in any discussions of local talent (even though Desire claims they’re “not that hard.”)  DOC’s main talents lie in installation/mixed-media pieces, many of which we saw at the Melrose & Fairfax show last May.  But those were just a taste of what’s about to come.

For his first solo show, opening to the public this Friday, Desire brings out the big guns: down at his studio, I saw between 40-50 pieces in various stages of completion.  Brilliant, eye-catching pieces exploring themes like copyright infringement, self-delusion, and a stunning series on celebrity overdoses.  LAB ART, the recently-opened, cavernous gallery (the country’s biggest dedicated to street art) will host the can’t-miss event.  Pretty soon, everyone will be talking about this cat.  Get in on the hype early.

___________________________________
•WHAT: Inaugural solo show of Desire Obtain Cherish
•WHERE: LAB ART, 217 S. La Brea Ave, 90036
•WHEN: Friday, August 19th - September 15th
•$$$: FREE

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